The CBBE Pyramid, M&M's a loving Brand
M&M's A love Brand :
M&M's is a love brand well known, easyly identifiable thanks to its product attribute : colors, shapes and with the funny characters representing the brand. M&M's is differrent from all the others confectionery brands.
In fact, the brand :
- is unique : the product taste is unique, the name is unique
- is linked with strong and fun caracters : easy to represent, easyly recognisable in the world
- has adopted a specific tone that consumers recognize
- has got a distinctive sign : with the logo, the colors of its products. Eat M&M's can not be unnoticed !
- is active and always research new ways to innovate : My M&M's, new packaging, news flavors... to differentiate from its competitors.
But M&M's is also a relational brand accompanying the consumer during its life
In fact M&M's is transparent with nutrition : the consumer can easyly find the information on the website.
The consumer can buy what he wants linked with M&M's thanks to the different concept stores in New York and in London,
The consumer can plays with M&M's on the website : Create your M&M's caracter, find the Red...
He can customize its M&M's for different occasion. For example, having customized M&M's for its wedding instead of dragees.
With M&M's we share positive experiences !!