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M&m's Brand mindspce

M&m's Brand mindspce

BUILDING A BRAND IN MINDSPACE he brand, as it becomes a staple product. The ongoing story of the Red and Yellow characters allows consumers to increase their involvement in the brand. This form of branding is very effective as it makes it easy to buy...

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M&m's Segmentation of the market

M&m's Segmentation of the market

Consumption of sugary foods declines with age. It reaches its maximum between 12 and 24 years and a minimum between 50 and 70. Men, less concerned about their weight than women, consume more sugary products. Consumers show a preference for sweets (44%)...

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M&m's Packaging

M&m's Packaging

Value, frequency of purchase, packaging: M&m’s is the only company that provides customized products: you can order M&m’s color of choice (from 28 Euros/kg). It’s fun, but it does not actually change the nature of product. M&m’s think about the business...

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