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m&m's brand marketing

M&m's Brand mindspce

M&m's Brand mindspce

BUILDING A BRAND IN MINDSPACE he brand, as it becomes a staple product. The ongoing story of the Red and Yellow characters allows consumers to increase their involvement in the brand. This form of branding is very effective as it makes it easy to buy...

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M&m's Kind of emotion

M&m's Kind of emotion

M&m’s is playing on the different feeling of the consumers in order to have intervention of emotion in the purchasing process. These emotions are strongly involved in the brand image, personality, and identity. Of course the consumer will buy M&m’s for...

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M&M’s ID PRISM:

M&M’s ID PRISM:

M&M’s ID PRISM: M&M’s brand establishes a specific atmosphere through the personalization of peanut’ characters. The brand knew how to conquer a strong strategic identity.Now let’s analyze the Brand Identity Prism of M&M’s to help us provide answers about...

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M&M's Media

M&M's Media

Media used by M&M’s When M & M's product advertising campaign, it is what we can call miteraly a “multimedia campaign. M & M's see the thing in big and investing in several media outlets to promote its product. The brand is present in different forms...

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