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M&M's POSITIONING CONTEXT

M&M's POSITIONING CONTEXT

POSITIONING CONTEXT POLITIC We now observe regulations more stringent for food. Laws were passed to prohibit distributors of chocolates in some schools. In France, preventive campaign of State “Manger-bouger.fr” requires all advertisements speaking highly...

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M&M's Media

M&M's Media

Media used by M&M’s When M & M's product advertising campaign, it is what we can call miteraly a “multimedia campaign. M & M's see the thing in big and investing in several media outlets to promote its product. The brand is present in different forms...

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M&M's Evolution

M&M's Evolution

Like all of us, the M&M’s have an evolution during the 70 years they exist. The colors, the design is a lot different from what we have nowadays. We have the feeling that the personalities of the Chocolat’s peanuts were not well defined. Let’s see the...

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M&M's Characteristics

M&M's Characteristics

M&m’s are the funniest chocolate all around the world… Let’s see what they have in the peanuts: RED Red is the smartest M&M’s of the crew. Characteristic : Ironical, Strong opinion. Taste : A soft milk chocolate What a M&M’s could say: He's loved and...

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M&M's Story

M&M's Story

M & M’s is a brand of candy owned by Mars Incorporated. Back in the United States in 1935 after the death of his father, Forrest Mars Founded with Bruce Murries - the son of the president of Hershey (Hershey’s Chocolate World is an American food company)...

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