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m&m's overall market

M&m's Segmentation of the market

M&m's Segmentation of the market

Consumption of sugary foods declines with age. It reaches its maximum between 12 and 24 years and a minimum between 50 and 70. Men, less concerned about their weight than women, consume more sugary products. Consumers show a preference for sweets (44%)...

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M&M's POSITIONING CONTEXT

M&M's POSITIONING CONTEXT

POSITIONING CONTEXT POLITIC We now observe regulations more stringent for food. Laws were passed to prohibit distributors of chocolates in some schools. In France, preventive campaign of State “Manger-bouger.fr” requires all advertisements speaking highly...

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