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        <title><![CDATA[M &amp; M la team are more than happy to welcoming you to the exciting chocolated world of M&amp;m's]]></title>
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        <description><![CDATA[Welcome to the amazing M&amp;m's world how know how to move their peanuts
]]></description>
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    <title><![CDATA[M&amp;m's Party hard]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-party-hard-99826241.html]]></link>
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    <pubDate>Tue, 21 Feb 2012 16:21:00 +0100</pubDate>
    <description><![CDATA[Because a M&m's knows how to move their peanuts ! A lot more coming soon... ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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    <title><![CDATA[The CBBE Pyramid, M&amp;M's a loving Brand]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-the-cbbe-pyramid-m-m-s-a-loving-brand-90701163.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-the-cbbe-pyramid-m-m-s-a-loving-brand-90701163.html</guid>
    <pubDate>Wed, 30 Nov 2011 18:16:00 +0100</pubDate>
    <description><![CDATA[M&M's A love Brand : M &M's is a love brand well known, easyly identifiable thanks to its product attribute : colors, shapes and with the funny characters representing the brand. M&M's is differrent from all the others confectionery brands. In fact, the... ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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    <title><![CDATA[M&amp;m's the best candy ever]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-the-best-candy-ever-91139362.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-the-best-candy-ever-91139362.html</guid>
    <pubDate>Wed, 30 Nov 2011 15:09:00 +0100</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[M&amp;m's Brand identity / Aacker Moder]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-brand-identity-aacker-moder-90540280.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-brand-identity-aacker-moder-90540280.html</guid>
    <pubDate>Tue, 29 Nov 2011 12:55:00 +0100</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[M&amp;m's Brand mindspce]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-brand-mindspce-90316721.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-brand-mindspce-90316721.html</guid>
    <pubDate>Mon, 28 Nov 2011 21:10:00 +0100</pubDate>
    <description><![CDATA[BUILDING A BRAND IN MINDSPACE he brand, as it becomes a staple product. The ongoing story of the Red and Yellow characters allows consumers to increase their involvement in the brand. This form of branding is very effective as it makes it easy to buy... ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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    <title><![CDATA[M&amp;m's IDENTITY &amp;Positioning]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-identity-positioning-90314331.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-identity-positioning-90314331.html</guid>
    <pubDate>Mon, 28 Nov 2011 20:44:00 +0100</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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    <title><![CDATA[Porter's Fives Forces]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-porter-s-fives-forces-90237859.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-porter-s-fives-forces-90237859.html</guid>
    <pubDate>Mon, 28 Nov 2011 00:49:00 +0100</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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    <title><![CDATA[M&amp;m's Brand Emotion]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-brand-emotion-89848510.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-brand-emotion-89848510.html</guid>
    <pubDate>Fri, 25 Nov 2011 16:11:00 +0100</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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    <title><![CDATA[M&amp;m's Segmentation of the market]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-segmentation-of-the-market-89667572.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-segmentation-of-the-market-89667572.html</guid>
    <pubDate>Thu, 24 Nov 2011 09:32:00 +0100</pubDate>
    <description><![CDATA[Consumption of sugary foods declines with age. It reaches its maximum between 12 and 24 years and a minimum between 50 and 70. Men, less concerned about their weight than women, consume more sugary products. Consumers show a preference for sweets (44%)... ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[M&amp;m's Packaging]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-packaging-89366005.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-packaging-89366005.html</guid>
    <pubDate>Sun, 20 Nov 2011 15:02:00 +0100</pubDate>
    <description><![CDATA[Value, frequency of purchase, packaging: M&m’s is the only company that provides customized products: you can order M&m’s color of choice (from 28 Euros/kg). It’s fun, but it does not actually change the nature of product. M&m’s think about the business... ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[M&amp;m's channels]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-channels-89362253.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-channels-89362253.html</guid>
    <pubDate>Sun, 20 Nov 2011 14:08:00 +0100</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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    <title><![CDATA[M&amp;m's Kind of emotion]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-kind-of-emotion-89357443.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-kind-of-emotion-89357443.html</guid>
    <pubDate>Sun, 20 Nov 2011 12:40:00 +0100</pubDate>
    <description><![CDATA[M&m’s is playing on the different feeling of the consumers in order to have intervention of emotion in the purchasing process. These emotions are strongly involved in the brand image, personality, and identity. Of course the consumer will buy M&m’s for... ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[M&amp;M’s ID PRISM:]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-id-prism-88665858.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-id-prism-88665858.html</guid>
    <pubDate>Mon, 14 Nov 2011 10:17:00 +0100</pubDate>
    <description><![CDATA[M&M’s ID PRISM: M&M’s brand establishes a specific atmosphere through the personalization of peanut’ characters. The brand knew how to conquer a strong strategic identity.Now let’s analyze the Brand Identity Prism of M&M’s to help us provide answers about... ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[The confectionery and chocolate market in France]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-the-confectionery-and-chocolate-market-in-france-88560723.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-the-confectionery-and-chocolate-market-in-france-88560723.html</guid>
    <pubDate>Sat, 12 Nov 2011 13:01:00 +0100</pubDate>
    <description><![CDATA[In France, the areas of chocolate and confectionery industries are two distinct areas: The Chocolate Factory (consisting of tablets, sweets, chocolate bars, cocoa powder and spreads). The sugar confectionery (sweets and lollipops made , chewing gum, candied... ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[M&amp;m's doing politics]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-doing-politics-88351018.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-doing-politics-88351018.html</guid>
    <pubDate>Wed, 09 Nov 2011 11:03:00 +0100</pubDate>
    <description><![CDATA[This period we are living in is full of changes and engagement. M&m's also are engaged... ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[The Marketing Communication of M&amp;M’s]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-the-marketing-communication-of-m-m-s-88348931.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-the-marketing-communication-of-m-m-s-88348931.html</guid>
    <pubDate>Wed, 09 Nov 2011 10:28:00 +0100</pubDate>
    <description><![CDATA[Many different ways of communication have been used. Globally, in 2001, Mars spent 953 million US$ for the publicity and its marketing. In 2004, M&M’s would spend 80 million US$ for its advertising. TELEVISION Some advertising is created to target young... ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[Who's your favourite M&amp;M's?]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-who-s-your-favourite-m-m-s-88066825.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-who-s-your-favourite-m-m-s-88066825.html</guid>
    <pubDate>Sat, 05 Nov 2011 18:51:00 +0100</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[M&amp;M's Brezels]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-brezels-87439044.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-brezels-87439044.html</guid>
    <pubDate>Fri, 28 Oct 2011 13:21:00 +0200</pubDate>
    <description><![CDATA[Hope to see this M&m's in France ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[M&amp;M's POSITIONING CONTEXT]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-positioning-context-87227377.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-positioning-context-87227377.html</guid>
    <pubDate>Tue, 25 Oct 2011 12:55:00 +0200</pubDate>
    <description><![CDATA[POSITIONING CONTEXT POLITIC We now observe regulations more stringent for food. Laws were passed to prohibit distributors of chocolates in some schools. In France, preventive campaign of State “Manger-bouger.fr” requires all advertisements speaking highly... ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[M&amp;M's Media]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-media-87223852.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-media-87223852.html</guid>
    <pubDate>Tue, 25 Oct 2011 11:55:00 +0200</pubDate>
    <description><![CDATA[Media used by M&M’s When M & M's product advertising campaign, it is what we can call miteraly a “multimedia campaign. M & M's see the thing in big and investing in several media outlets to promote its product. The brand is present in different forms... ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[M&amp;M's Positioning]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-positionning-87114977.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-positionning-87114977.html</guid>
    <pubDate>Sun, 23 Oct 2011 21:35:00 +0200</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[M&amp;M's products]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-products-87022789.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-products-87022789.html</guid>
    <pubDate>Sat, 22 Oct 2011 15:45:00 +0200</pubDate>
    <description><![CDATA[And you, what M&M's do you love ? ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[M&amp;m's Sport]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-sport-86913666.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-sport-86913666.html</guid>
    <pubDate>Thu, 20 Oct 2011 18:06:00 +0200</pubDate>
    <description><![CDATA[Move your peanut ! ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[M&amp;M's Evolution]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-evolution-86406254.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-evolution-86406254.html</guid>
    <pubDate>Wed, 12 Oct 2011 11:28:00 +0200</pubDate>
    <description><![CDATA[Like all of us, the M&M’s have an evolution during the 70 years they exist. The colors, the design is a lot different from what we have nowadays. We have the feeling that the personalities of the Chocolat’s peanuts were not well defined. Let’s see the... ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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                    <item>
    <title><![CDATA[M&amp;M's old commercials]]></title>
    <link><![CDATA[https://mandmlateam.over-blog.com/article-m-m-s-old-commercials-86405738.html]]></link>
    <guid>https://mandmlateam.over-blog.com/article-m-m-s-old-commercials-86405738.html</guid>
    <pubDate>Wed, 12 Oct 2011 11:20:00 +0200</pubDate>
    <description><![CDATA[ ]]></description>
        <dc:creator><![CDATA[M &amp; M - LA TEAM]]></dc:creator>
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